While mulling over the next essay to be written write, I felt the need for a reference guide to writing. The thought that crossed my mind at once was that instead of looking for a guide, I am going to write one for myself.

To create content consistently, creators follow a process well-tuned to their craft and themselves. The purpose of such a process is to provide direction when there is confusion or darkness.

A creator’s process is always evolving. By observing and changing their own creative process, creators further the state of the art and leave their own indelible signatures on it. Others see this, learn from it and continue the tradition.

So you're an up and coming creator, professional, crafts-person, what have you. In that case, either you offer abundant value to other people or you are in the process of getting there.

To reach an audience and market your skills or wares, you've decided to leverage the internet – the ultimate amplifier. Whatever you do, don't use audio!

We have so many ideas that we wish to share, born out of our experiences and the unique ways in which we process them to draw inferences.

The objective of all writing is to add a new dimension to the reader's current experience of the subject.

With great excitement and a bit of nervousness, I share with you that I'm finally starting a weekly newsletter. This is happening now after a false start late last year, a lot of over-thinking and a dose of encouragement from a number of people. Read on to know the full story.

Our heads are idea-soup pots. We keep adding ingredients to them all the time. To do this, all you need to do is think and thinking is something we cannot stop even if we tried. That leaves the soup perpetually on the boil and us thinking:

How do we know what does it taste like? Is it any good? Do we need to mix it up a bit? Is there a balance of flavours?